Joannes establishes the jenever distillery in Schiedam in 1691. He passes his knowledge, which he has gained from experimenting tirelessly with herbs and spices, on to his son. Three hundred and twenty-five years later, this expertise forms the basis for the traditionally distilled vodka, jenever and gin.
Jacobus acquires the jenever distillery from his father Joannes and expands the company to improve service to his growing and loyal clientele. In 1735, he buys shares in the De Star grain mill in Schiedam to ensure that the distillery always has a fresh supply of ground grain for the distillation process.
The jenever distillery thrives under his management. Joannes renovates the distillery, makes room for new equipment and refines the infrastructure to guarantee the supply of water for the distillation process.
Joannes maintains the jenever distilling tradition established by his forefathers and becomes mayor of Schiedam as well. The distillery continues to flourish under his management: every day, cart after cart filled with Nolet's spirits leaves Schiedam.
Despite the economic crisis and other setbacks caused by the French Revolution, Jacobus manages to keep the distillery afloat. Aside from being a distiller, he works as a physician for the inhabitants of Schiedam.
Joannes buys the land on which the Nolet family Distillery stands to this day. This pays off handsomely, as the strategic position by the water boosts exports and provides a firm basis for continuing and expanding this age-old tradition. He also decides to buy shares in several Schiedam mills.
In times of increasing industrialisation, Jacobus remains true to the family tradition and the distillation process. He takes advantage of the latest techniques, however, and he invests in steam-driven equipment. This simplifies the production process in the distillery.
Nolet's distillates are world-renowned and Joannes decides to build a distillery in Baltimore to meet the needs of his American clients. The distillery is a great success, but Prohibition forces Joannes to close its doors.
Despite World War II, the jenever distillery stays in business under Paulus's management. Out of forty distilleries that survive the war, only a few hold out in the long run: the Nolet distillery is among them. Paulus can now hand over the family business to his son Carolus.
Carolus is the current owner of the Nolet family Distillery and head of the Nolet family. He introduces KETEL1 jenever and, in 1983, Ketel One Vodka to the United States. NOLET'S Finest Gins is launched in 2010, followed by KETEL1 MATUUR in 2014. From 1980, the family business expands steadily to become a modern distillery on both sides of the Buitenhaven. In 2005, Carel crowns this expansion with the tallest tower mill ever built. He shares his craftsmanship, love of the business and family recipes with the 11th Nolet generation: his sons, Carel Jr. and Bob.