Company profile

Nolet family Distillery produces Ketel One Vodka, KETEL1 Jenever and NOLET’S Finest Gin for the domestic and international markets. The Nolet family has been producing, distributing, selling and marketing its premium spirits from the distillery in Schiedam since 1691. Since 2008, global sales, marketing and distribution of Ketel One Vodka have been in the hands of Ketel One Worldwide, a 50/50 joint venture between Nolet Distillery and Diageo. Nolet family Distillery is managed by Carel Nolet Sr. and his youngest son Bob Nolet. His oldest son, Carl Nolet Jr., heads the American office based in Aliso Viejo, California. Nolet Distillery has 120 employees in the Netherlands and the USA.


Consideration for our environment


In addition to skill, a love for what we do and vision, Nolet Distillery is also highly aware of issues of corporate responsibility. Our concerns are not just for the quality and flavour of our spirits, but also for the part we can and do play in society at large.


Sustainable thinking and doing

We think about sustainability in all of our commercial processes and we take concrete and often innovative steps to spare the environment. For instance, we carefully separate our waste streams and we are smart about saving energy. Our finest example is the newly built ‘De Nolet’ tower mill. Modelled on an authentic windmill, it enhances the surrounding area, while advanced generators are hard at work inside it, creating green energy.


Responsible alcohol use

Nolet Distillery regards the responsible use of alcohol as being extremely important. We meticulously observe all of the appropriate rules in our promotional activities. We are also an active member of the Foundation for Responsible Alcohol Use (Stichting Verantwoord Alcoholgebruik (STIVA)), which promotes responsible alcohol use, combats alcohol abuse and strives for socially responsible communication by manufacturers through the Alcoholic Beverages Advertising Code.

ketel1 studiefonds

A considered policy on sponsorship

Because the home of Nolet family Distillery has been in Schiedam for eleven generations, we have deliberately adopted a policy of supporting and even developing predominantly local initiatives. As well as our support for local associations and facilities, this can be seen in the KetelFactory, a project space for visual artists. We have also been awarding university study scholarships throughout the world since 1995, via our Study Fund Foundation – Stichting Studiefonds KETEL1.

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